Immediate filling of diaries by the panel doctor’s after Med.Rep’s exit
Monthly collection of diaries
Data Tabulation and analysis, Generation of Report
Media channels covered in the promo audit includes : Detailing, Journal Advertising, Sampling, Direct Mail, Meetings, Clinical Trials, E– Activities and DTC promotion. Data targets include: GP’s (PCPs), Specialists and Pharmacists.
Provides measures of a number of key promotional metrics for client products and their competitors including:
Call, Details, Detail Position, Share-of-Voice
Minutes / Detail, Reach & Frequency
Medical Education Event Attendance
Advanced analysis of Zonal data
Availability of reports in HTML & PDF formats on CD every month on all company products and competitor brands.
Reports available on a monthly basis on both quantity & quality of representative interactions across India
Information provided in graphs & tables on a rolling qtr, MTH, QTR, MAT & YTD basis
