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 Rational & Methodology
  • ONCO TRAK is a business intelligence tool which helps a company evaluate and monitor the in clinic effectiveness of the medical representative.
  • Currently, MR agencies provide promo monitor audits for GP’s, CP’s, Cardiologists and Diabetologists
  • ONCO TRAK focuses on Oncologists who are currently not covered by any other MR agency

The promo audit will help a marketing team to

  • Devise better and more targeted promotion strategy
  • Develop more effective promotional messages
  • Decide on the optimal promotional mix
Methodology
  • Panel based study:

    • Empanelment of Oncologists.
    • Retention of the Key opinion leaders onto the panel

  • Data collection:

    • Monthly placement of diaries
    • Immediate filling of diaries by the panel doctor’s after Med.Rep’s exit from his/her chamber
    • Monthly collection of diaries

  • Regional coverage:

    • Oncologists from 10 key cities covered under the audit

  • Reports:

    • Reports will be provided as a PDF document every month

Targeted Audience

  • Eminent Oncologists of reputed Clinic, Polyclinic, Pvt. Hospital, Govt. Hospital and Corporate hospital

          Targeted Centers :

  • North: Delhi, Lucknow, Chandigarh
  • East: Kolkata
  • West: Mumbai, Ahmedabad
  • South: Bangalore, Chennai, Hyderabad, Trivandrum

 
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