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 Our Approach

Within each of these broad areas groups, the impact of individual parameters on Rxing behaviour and our performance on these areas vis a vis competition will be assessed

 
QUALITY OF DETAIL .................................
Amount of new information
Relevance of information
Regularity and Frequency of visits
Knowledge of Sales Rep
Responsiveness/Enthusiasm of Rep
Overall appearance of Sales Rep  etc.
   
TACTICS USED ..........................................
Close the sale (Ask to Rx)
Engage in two-way communication
Leave behind detail reprints/ study data
Use clinical reprints
Use promotional material/ visual aids
Amount of time discussed Brand etc.
   
MESSAGE DELIVERED .............................
Administration Indications
Appropriate patient type Mechanism of action
Competitive Brands Patient compliance
Cost Possible side effects
Durability Product / Clinical data
Efficacy Formulary coverage
Safety etc.

 
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