To measure and compare the in-clinic effectiveness of the medical representative
- To measure the frequency of visits of Med. Rep.
- To understand the attitude and behavior patterns of the Med. Rep.
- To gauge and compare the Med. Rep.’s standards of detailing and presentations
To understand the impact of the promotional activities in the doctors chamber
- To understand the effectiveness of the communication used by the Med. Rep.
- To understand the approach and the Med. Rep.’s leave behind promo materials
- To compare the briefings and explanations provided by the Med. Rep.
- To understand the activity of the Med. Rep. of a company ( i.e. too low, low, high, etc. )
Optimizing of resources
- To understand the resources that is underutilized
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To understand the Med. Rep.’s curiousness to the pre and post detailing of any product
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To understand all aspects of their customer relationships, majority sales and support functions
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To understand all aspects of their customer relationships, majority sales and support functions.
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To understand the highest potential areas for increasing sales productivity and key barriers
Tracking of competitor’s activity
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To measure the frequency of visits of Med. Rep.
- To update the competitors moves, competitive intelligence activities and strategies in the market.
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To identify the threats and taking advantage of opportunities for effective marketing and, and, ultimately, winning in the marketplace
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To understand the key drivers to enable marketers and to measure conversions while increasing corporate transparency
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