Share of voice:

• Identify brands which have the highest brand recall
• Compare your brand recall with competition
• Identify the most preferred brand

• Co-relate change in prescription frequency with various factors
• Identify which parameter in the entire detailing cycle has the most impact on changing prescribing behaviour

Key communication message

• Monitor whether the representatives are communicating key messages to the doctors
• Understand the key messages communicated by competition

Identify prescription support from doctors

• Analyse which doctors are supporting our brand
• Comparative loyalty analysis with competition